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Integrated Marketing Communications (IMC)

Type of Program: Certificate
Educational Purpose/Goal:

The IMC Certificate Program emphasizes the development of your understanding and analysis of consumers in traditional markets, newly forming digital communities and social networks.

You will learn how to conduct research and to analyze data on consumer behavior, media usage and the effects of marketing communications.

You will also learn about message creation and delivery through a wide variety of media channels.

Program Structure: The Program combines three prerequisite courses (one each in Economics, Statistics and Social Sciences) with three IMC core courses (Consumer Insight, Research and Analysis, and IMC Strategy) and two IMC electives.
Target Audience: The Program is open to all Northwestern University full-time undergraduate students.
Participation/Entrance Requirements:

You will apply for admission to the program upon completion of the three prerequisite courses (one each in Economics, Statistics and Social Sciences).

A cum GPA of 2.7 is required in these three courses for admission.

Sample Classes: In addition to the three core courses, electives include:

  • Media and Message Delivery
  • Message Strategy and Persuasive Communications
  • Digital, Social and Mobile Marketing
  • Marketing Models
  • Entertainment Marketing
  • Law, Policy and Ethics
Special Features: As an IMC certificate student, you will have access to the Medill Career Services Office.
Contact Information: Tom Hayden, Director:
Additional Information: